You're right, businesses can choose their market segment, there's nothing wrong with that. They just have to bear with the loss of costumers when the segment th

You're right, businesses can choose their market segment, there's nothing wrong with that. They just have to bear with the loss of costumers when the segment they were aiming for makes demands they're not prepared to fulfill. In your example, it doesn't have to be Ferrari specifically. Someone could make an equivalent product at a lower price even. But I have something else to say about your comment. It's that nothing is entirely free. Google lets us use their search service, but we're paying with something else than money. When a business "gives away" an open model "for free" it's only on their self-interest, and this does not free them of the expectations/responsibilities with their costumers. No matter what form that self-interest takes, we're still their costumers even if it's not money. So if they release an open model subpar with what we expect, they're gonna end up losing.