As a former Hertz customer, this felt like a product management failure. You'd just get an option: among the 20 different vehicle types listed, one would be an

As a former Hertz customer, this felt like a product management failure. You'd just get an option: among the 20 different vehicle types listed, one would be an EV. I'd look at it and think "yeah that might be interesting", but as a non-EV-owner I have quite a few questions. Do I need to bring it back charged? Do they have an agreement with charger-folks to use their charger? Am I going to be gouged on electricity the same way they gouge me on bridge tolls? Can I even drive an EV? (I guess -- probably, but who knows?). I therefore conclude that the EV option is only for someone who already drives an EV, and has rented one before. It had the feel of some bean counter or senior executive decided on a whim to stick a bunch of EVs into the fleet, but no person with a brain at Hertz had done anything whatsoever beyond parking them and adding some records to a database table. They could have had content on the web site "click here to learn more about the EV rental experience". They could have had an "EV concierge" experience where someone walks you to the vehicle and answers questions. A dedicated 1-800 number to call if you need a charger. They could have sent out offer emails in advance "we'd love you to try an EV on your next rental, here's a discount and some FAQ answers and we'll make it really easy". Nope, none of that.