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>PR more than anything. Tesla doesn't believe in PR[1]. [1]https://electrek.co/2021/04/28/elon-musk-no-new-tesla-pr-department-manipulating-public-opinion/ ht

>PR more than anything. Tesla doesn't believe in PR[1]. [1]https://electrek.co/2021/04/28/elon-musk-no-new-tesla-pr-department-manipulating-public-opinion/ https://electrek.co/2021/04/28/elon-musk-no-new-tesla-pr-dep...

Spooky23 3y ago
They didn’t believe in advertising either, but I’m getting alot of it.
CydeWeys 3y ago
And yet Elon does massive PR stunts on the regular, including smashing a Cybertruck's windows at a launch event. Curious...
- jjulius 3y ago
  >And yet Elon... Elon does that. Tesla doesn't have a PR department to spend the time thinking about the things that the OP suggested they should consider.
  - CydeWeys 3y ago
    The parent comment said "Tesla doesn't believe in PR". It's clear that Tesla does in fact believe in PR judging by all of Elon's related activities, they just do it differently than other companies. Also, look at website content like this: https://www.tesla.com/about https://www.tesla.com/about That is PR, regardless of whether you want to call the people doing it "PR" or not.
    - jjulius 3y ago
      Elon believes in doing his own PR, but Tesla does not, simple as that. If I'm to believe that Tesla does believe in PR then, as I mentioned in response to another user, I'd wager they'd be doing a lot more to improve their image given how much of a negative impact Elon's poor attempts at shaping public discourse via Twitter has had on Tesla lately, where their stock is at, etc. An "about" page is bog standard stuff and a pretty paltry effort in the grand scheme of the things a PR department at a company the size of Tesla would otherwise traditionally be doing. It's like, yes, technically that's a form of PR, sure, but it ain't much.
FireBeyond 3y ago
LOL. Tesla believes heavily in PR, Musk just doesn't believe in PR departments. That's why if you're involved in a Tesla accident, even a fatal one, Tesla will have no hesitation holding a press conference, pulling vehicle telemetry, to make sure that (rightly or wrongly) blame goes to you as the driver and not Tesla. They'll make statements like "Autopilot wasn't to blame here. The vehicle had warned the driver of his inattentiveness", and the Tesla fans will nod their heads, reassured. What will later come out will be that Autopilot was active, and that while a driver attention (steering wheel) warning had occurred on the fateful trip, it had happened ONCE, and that that one time was EIGHTEEN MINUTES prior to the collision. But there won't be a press conference to correct those details.
- tnmom 3y ago
  I feel compelled to point out that usually, the story develops the other direction - from: "Autopilot crashes car, kills family!" to (with much less fanfare): "Actually, it was a drunk dude driving manually and wrapped his car around a tree at 120mph in his own driveway"
  - callalex 3y ago
    Got an example of that?
    - jdminhbg 3y ago
      Yes: https://www.theverge.com/2021/10/21/22738834/tesla-crash-texas-driver-seat-occupied-ntsb https://www.theverge.com/2021/10/21/22738834/tesla-crash-tex...
  - avgDev 3y ago
    I have never seen such a story from a respected source. Please provide some examples.
    - jjulius 3y ago
      Two minutes before you responded: https://news.ycombinator.com/item?id=39933211 https://news.ycombinator.com/item?id=39933211
mrgoldenbrown 3y ago
Musk might claim to not believe in PR but his twitter activities (both the purchase and his actual tweets) strongly imply he does care about public opinion and his ability to shape it.
- jjulius 3y ago
  What Musk does on Twitter is wholly separate from Tesla not having a PR department to handle some of the things that OP suggested. In fact, I'd wager that the lack of a PR department hampers Tesla's ability to control the negative reactions towards the company that have been caused by Musk's attempts to shape public discourse on Twitter.
Draiken 3y ago
Which is in itself, a PR stunt.

Spooky23 3y ago

They didn’t believe in advertising either, but I’m getting alot of it.

CydeWeys 3y ago

And yet Elon does massive PR stunts on the regular, including smashing a Cybertruck's windows at a launch event. Curious...

jjulius 3y ago
>And yet Elon... Elon does that. Tesla doesn't have a PR department to spend the time thinking about the things that the OP suggested they should consider.
- CydeWeys 3y ago
  The parent comment said "Tesla doesn't believe in PR". It's clear that Tesla does in fact believe in PR judging by all of Elon's related activities, they just do it differently than other companies. Also, look at website content like this: https://www.tesla.com/about https://www.tesla.com/about That is PR, regardless of whether you want to call the people doing it "PR" or not.
  - jjulius 3y ago
    Elon believes in doing his own PR, but Tesla does not, simple as that. If I'm to believe that Tesla does believe in PR then, as I mentioned in response to another user, I'd wager they'd be doing a lot more to improve their image given how much of a negative impact Elon's poor attempts at shaping public discourse via Twitter has had on Tesla lately, where their stock is at, etc. An "about" page is bog standard stuff and a pretty paltry effort in the grand scheme of the things a PR department at a company the size of Tesla would otherwise traditionally be doing. It's like, yes, technically that's a form of PR, sure, but it ain't much.

FireBeyond 3y ago

LOL. Tesla believes heavily in PR, Musk just doesn't believe in PR departments. That's why if you're involved in a Tesla accident, even a fatal one, Tesla will have no hesitation holding a press conference, pulling vehicle telemetry, to make sure that (rightly or wrongly) blame goes to you as the driver and not Tesla. They'll make statements like "Autopilot wasn't to blame here. The vehicle had warned the driver of his inattentiveness", and the Tesla fans will nod their heads, reassured. What will later come out will be that Autopilot was active, and that while a driver attention (steering wheel) warning had occurred on the fateful trip, it had happened ONCE, and that that one time was EIGHTEEN MINUTES prior to the collision. But there won't be a press conference to correct those details.

tnmom 3y ago
I feel compelled to point out that usually, the story develops the other direction - from: "Autopilot crashes car, kills family!" to (with much less fanfare): "Actually, it was a drunk dude driving manually and wrapped his car around a tree at 120mph in his own driveway"
- callalex 3y ago
  Got an example of that?
  - jdminhbg 3y ago
    Yes: https://www.theverge.com/2021/10/21/22738834/tesla-crash-texas-driver-seat-occupied-ntsb https://www.theverge.com/2021/10/21/22738834/tesla-crash-tex...
- avgDev 3y ago
  I have never seen such a story from a respected source. Please provide some examples.
  - jjulius 3y ago
    Two minutes before you responded: https://news.ycombinator.com/item?id=39933211 https://news.ycombinator.com/item?id=39933211

mrgoldenbrown 3y ago

Musk might claim to not believe in PR but his twitter activities (both the purchase and his actual tweets) strongly imply he does care about public opinion and his ability to shape it.

jjulius 3y ago
What Musk does on Twitter is wholly separate from Tesla not having a PR department to handle some of the things that OP suggested. In fact, I'd wager that the lack of a PR department hampers Tesla's ability to control the negative reactions towards the company that have been caused by Musk's attempts to shape public discourse on Twitter.

Draiken 3y ago

Which is in itself, a PR stunt.