> but if a business is solely reliant on a single partner to not get fucked over, then that business has a far greater issue and it's failure will be entirely o

> but if a business is solely reliant on a single partner to not get fucked over, then that business has a far greater issue and it's failure will be entirely on them. You're totally right but that's the reality for many small businesses. One big route to market props up the whole business. > are Alibaba/AliExpress dropship sellers in my experience Possibly making an unfair assumption but I suspect your experience is quite limited then. I know many very legit web first businesses with great products, developed in house or a proper license importers of great products who rely extensively on the GAFAM ad complex.