That pales in comparison to the charges for lost income they claim they would have received from the car while it was out of service. 90% of their fleet at tha

That pales in comparison to the charges for lost income they claim they would have received from the car while it was out of service. 90% of their fleet at that location might sit unused for a week or more, and most of their rentals are steeply discounted from the standard rate - but that car you backed into a pole? Why, that one would have been earning them the standard rate, every day.