I agree with the previous comment...a new site should focus on usability as the site has one chance to create a good first impression and have a repeat visitor.

I agree with the previous comment...a new site should focus on usability as the site has one chance to create a good first impression and have a repeat visitor. Another good feature to have is a feedback dialog. Site can be vastly improved based on constructive feedback by diligent users. The site should also be crisp in its message as to what service it is providing.