If you're looking for a marketing book, check out: "Covert Persuasion: Psychological Tactics and Tricks to Win the Game" by Kevin Hogan http://www.amazon.com/C

If you're looking for a marketing book, check out: "Covert Persuasion: Psychological Tactics and Tricks to Win the Game" by Kevin Hogan http://www.amazon.com/Covert-Persuasion-Psychological-Tactics-Tricks/dp/0470051418 http://www.amazon.com/Covert-Persuasion-Psychological-Tactic... Great book about all-around persuasion techniques , marketing, and also copywriting.