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It's going to sound harsh, but if a business is solely reliant on a single partner to not get fucked over, then that business has a far greater issue and it's f

It's going to sound harsh, but if a business is solely reliant on a single partner to not get fucked over, then that business has a far greater issue and it's failure will be entirely on them. Putting your eggs in one basket is never a good idea. That aside, in practice the main people who benefit from GAFAM ads are Alibaba/AliExpress dropship sellers in my experience. Just take a generic piece of product, slap your own label on it and that's a new listing. Had to buy a PC keyboard recently and the search results are just littered with that crap. I don't think you'll find many people shed tears for that crap going bankrupt, it just clogs out actual legit small businesses.

simonbarker87 3y ago
> but if a business is solely reliant on a single partner to not get fucked over, then that business has a far greater issue and it's failure will be entirely on them. You're totally right but that's the reality for many small businesses. One big route to market props up the whole business. > are Alibaba/AliExpress dropship sellers in my experience Possibly making an unfair assumption but I suspect your experience is quite limited then. I know many very legit web first businesses with great products, developed in house or a proper license importers of great products who rely extensively on the GAFAM ad complex.