3 ms·
The reason why WhatsApp is dominant here is that iOS never gained the market share it had in the US. The iPhone was exclusive to the US until the iPhone 3G was
by lwkl 3y ago
The reason why WhatsApp is dominant here is that iOS never gained the market share it had in the US. The iPhone was exclusive to the US until the iPhone 3G was released and as far as I remember even the 3G wasn't released globally. Also wages are lower in most of Europe and in some European countries an iPhone cost an average monthly salary.
This lead to a much higher market share for Android and the need for a cross platform messenger. While SMS were cheap or included in your monthly plan MMS was not and was really expensive. Except if you communicated with someone in another country. This meant paying expensive roaming fees (these are basically history thanks to the EU).
Meanwhile WhatsApp was "free" and a way better user experience for group chats and sharing media than SMS and MMS. It was also a way around roaming fees because you could use it with your included roaming data or over the hotel wifi. So it was basically universally adopted in the 2010s. Sending a WhatsApp is basically a verb today.
This is of course all anecdotal and is mostly a western European perspective.