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I wonder how much they paid Tom Brady to be their spokesperson. They decided to market their EVs by just having a celebrity act cool/funny. Not by, you know, te

I wonder how much they paid Tom Brady to be their spokesperson. They decided to market their EVs by just having a celebrity act cool/funny. Not by, you know, telling the customer why it's a good value, or why to choose their vehicles/service, or any positive aspects of their business. No, their strategy was to just push out commercials where Tom Brady would do something stupid/funny like have a power cable plugged into him, to promote EVs. It's so baffling to me that that is the strategy of a multi-billion dollar corporation. It's also depressing to think that it probably does work on at least some portion of the population. But apparently not nearly enough.

b112 3y ago
I don't necessarily see a link to the advertising and the borkedness of this rollout. After all, commercials are very often just like this. Sadly, a vast majority of people have no interest in real information, and to be fair, the main purpose of a commercial is to stick the brand in mind. And as memory is amplified by emotion, humour helps. The real problem is range anxiety I think. PHEV is what we need now, as a transition path. With one, people can plug in for almost all uses, and still be OK if surprise usage means they won't have charge. Other comments in this thread highlight this. Primary, because when traveling you have no idea about the local infra. Where can you charge? What companies are cost effective? What hotels support charging, and for real, not just saying so on their website.. but only having one or two of them? When you travel, all the knowledge which makes EV usage at home easier, are gone. And so Hertz should have done PHEV.
- sbrother 3y ago
  Do you know why there aren't any PHEVs with a more reasonable electric range? Something like a 100 mile range with backup gas tank would let my family do most of our driving on the electric battery while still being a usable car for roadtrips. But nothing like that seems to exist.
  - b112 3y ago
    They ae improving, as battery tech improves. Some now boast almost 70 miles, whereas 35 miles was common a decade ago.

b112 3y ago

I don't necessarily see a link to the advertising and the borkedness of this rollout. After all, commercials are very often just like this. Sadly, a vast majority of people have no interest in real information, and to be fair, the main purpose of a commercial is to stick the brand in mind. And as memory is amplified by emotion, humour helps. The real problem is range anxiety I think. PHEV is what we need now, as a transition path. With one, people can plug in for almost all uses, and still be OK if surprise usage means they won't have charge. Other comments in this thread highlight this. Primary, because when traveling you have no idea about the local infra. Where can you charge? What companies are cost effective? What hotels support charging, and for real, not just saying so on their website.. but only having one or two of them? When you travel, all the knowledge which makes EV usage at home easier, are gone. And so Hertz should have done PHEV.

sbrother 3y ago
Do you know why there aren't any PHEVs with a more reasonable electric range? Something like a 100 mile range with backup gas tank would let my family do most of our driving on the electric battery while still being a usable car for roadtrips. But nothing like that seems to exist.
- b112 3y ago
  They ae improving, as battery tech improves. Some now boast almost 70 miles, whereas 35 miles was common a decade ago.