People signal with high prices as well, luxury clothing for example is not rare, or scare, or even all that good. For some the excess spend is the signal, and

People signal with high prices as well, luxury clothing for example is not rare, or scare, or even all that good. For some the excess spend is the signal, and there has been an aspect of cost signalling in organic grown goods for a long time. It takes time and money to eat only organic or vegan and so there has been a status signal there for ages. That is where I see this fitting. "I have money so I don't need your barbarian meats"