Wouldn't something like this have to be extremely valuable? And if it's extremely valuable, the risk of delivering it in a rocket makes it too risky? Taobao is

Wouldn't something like this have to be extremely valuable? And if it's extremely valuable, the risk of delivering it in a rocket makes it too risky? Taobao isn't the kind of company that needs to ship extremely valuable goods. So this is likely just a PR stunt.