Well, Google does exist. For the overwhelming majority of internet users, it'll be their primary means of stumbling onto a website. And the pool of discoverable

Well, Google does exist. For the overwhelming majority of internet users, it'll be their primary means of stumbling onto a website. And the pool of discoverable websites has been shrinking for years now. A tiny fraction of internet users will bother with alternate means of finding websites apart from ads, Google search, or sponsorships.