Bessemer's second lesson learned on vertical software in the past 10 years: "The best vertical software companies build a layer cake of new products that drive

Bessemer's second lesson learned on vertical software in the past 10 years: "The best vertical software companies build a layer cake of new products that drive continuous growth" - https://www.bvp.com/atlas/ten-lessons-from-a-decade-of-vertical-software-investing https://www.bvp.com/atlas/ten-lessons-from-a-decade-of-verti... This is happening today with streaming - the various services are bundling back together and layering on ads to become profitable and less fragmented. Consumers switched to the underdog startup for something better, only to get rewarded with a new version of the same cable networks. Is this just the cost of capitalism and innovation? It's close to what Joseph Schumpeter called 'creative destruction'.