Or the opposite, make EVs seem cool :) In my observation and conversations with people, electric vehicles are associated with the brainiacs and luxury brands.

Or the opposite, make EVs seem cool :) In my observation and conversations with people, electric vehicles are associated with the brainiacs and luxury brands. There's a large portion of people that identify with the "blue collar" - they don't perceive EVs as aligning with their values. Some taglines from truck manufacturers: "Built Ford tough" "Guts. Glory. Ram." We might suspect that people buy these vehicles as a reflection of their male virtues.