I'm convinced that "NoSQL" really means "We found out how flipping difficult it is to write a decent query optimizer, so we didn't write one. Your on your own."

I'm convinced that "NoSQL" really means "We found out how flipping difficult it is to write a decent query optimizer, so we didn't write one. Your on your own." Otherwise, I cannot think of a reason to eschew the Standard Query Language as an interface to one's database product.