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Hmm some EV manufacturers could start running ads to counter this perception. Make the trucks seem silly
by photonbeam 3y ago
Hmm some EV manufacturers could start running ads to counter this perception. Make the trucks seem silly
- engineer_22 3y agoOr the opposite, make EVs seem cool :) In my observation and conversations with people, electric vehicles are associated with the brainiacs and luxury brands. There's a large portion of people that identify with the "blue collar" - they don't perceive EVs as aligning with their values. Some taglines from truck manufacturers: "Built Ford tough" "Guts. Glory. Ram." We might suspect that people buy these vehicles as a reflection of their male virtues.