Possible ways to derive utility from a car from a company with little reputation: 1) the car has unique features/design 2) standing out due to having a litt

Possible ways to derive utility from a car from a company with little reputation: 1) the car has unique features/design 2) standing out due to having a little known and rarely seen car 3) showing that you can afford to spend that car's worth of money without worrying about the money being wasted