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That's exactly what it is. Status. Most of the trucks sold to consumers will never see a construction site.
by engineer_22 3y ago
That's exactly what it is. Status. Most of the trucks sold to consumers will never see a construction site.
- photonbeam 3y agoHmm some EV manufacturers could start running ads to counter this perception. Make the trucks seem silly
- engineer_22 3y agoOr the opposite, make EVs seem cool :) In my observation and conversations with people, electric vehicles are associated with the brainiacs and luxury brands. There's a large portion of people that identify with the "blue collar" - they don't perceive EVs as aligning with their values. Some taglines from truck manufacturers: "Built Ford tough" "Guts. Glory. Ram." We might suspect that people buy these vehicles as a reflection of their male virtues.