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Forget PR, and focus on marketing. Learn to market well, and the PR will write itself. Any book by Dan Kennedy is good.
by rmATinnovafy 14y ago
Forget PR, and focus on marketing.
Learn to market well, and the PR will write itself.
Any book by Dan Kennedy is good.
- zupa 14y agoWow, this guy wrote a number of books! They look very interesting, thanks a lot!
- craze3 14y agoIf you're looking for a marketing book, check out: "Covert Persuasion: Psychological Tactics and Tricks to Win the Game" by Kevin Hogan http://www.amazon.com/Covert-Persuasion-Psychological-Tactics-Tricks/dp/0470051418 http://www.amazon.com/Covert-Persuasion-Psychological-Tactic... Great book about all-around persuasion techniques , marketing, and also copywriting.
- zupa 14y agoThis looks interesting as well. Thank you!