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I'm shocked, SHOCKED, that Apple is super aggressively swinging their hammer to protect their brand. During a technical talk at a nieche conference, a speaker
by knorker 3y ago
I'm shocked, SHOCKED, that Apple is super aggressively swinging their hammer to protect their brand.
During a technical talk at a nieche conference, a speaker had an apple logo on a slide, along other logos, to illustrate devices.
An Apple employee stood up and shut down the whole presentation, demanding that the presenter, RIGHT NOW, edit the slides to remove the apple logo, or he would not "let" the presentation continue.
Representatives from other companies did not care about their logo also being up there.
- shmatt 3y agoI mean, does the employee have any power over that room? Sounds like a classic instance for security to kick them out
- ghaff 3y agoWithout knowing more, it sounds like someone with no authority doing something really unprofessional. (Of course, could have been a VP on a power trip.) The correct behavior is to go up to the speaker after the talk and tell them that they really should verify that they have permission to use other company's logos before using them in presentations. (Large companies have multiple people who vet references and the use of logos in things like keynotes and customer presentations.)
- knorker 3y agoSure. Could have been a rogue jerk. But even then maybe it's not a coincidence that the rogue jerk is from Apple specifically.
- ghaff 3y agoIt wouldn't shock me if people at Apple--including those outside of marketing--are especially drilled in the importance of brand identity and associated do's and don'ts. And if you combine that with someone who doesn't have the best social skills I can absolutely see something like this happening.
- bogwog 3y agoI believe the proper zoomer term for this is "cap"
- Rinzler89 3y agoCap as in helmet?