Those who think that A16Z—and many other VCs per se—started their own media arms or at least blogs to "help industry" probably lived under a rock. There are jus

Those who think that A16Z—and many other VCs per se—started their own media arms or at least blogs to "help industry" probably lived under a rock. There are just 3 reasons for a VC to invest in its media arm: 1. Help to create a deal-flow by writing about a current thing or their specialization in tech; 2. Promote its portfolio and pump it in every possible way for it to increase in value; 3. Promote its agendas and narratives like regulation/untiregulation. So, yes. A16Z's media channels are a marketing tool.