I really don't know what the answer is here, I think the practice of the store brand loosely copying the brand name's design to be an overwhelmingly positive th

I really don't know what the answer is here, I think the practice of the store brand loosely copying the brand name's design to be an overwhelmingly positive thing. It's telling consumers that this product is intended to be a substitute and enables comparison shopping on the level of like-for-like. I think it's hard to argue consumers are genuinely confused and think "That For Sure Isn't Butter" or "Trader Joe's Generic Foodstuff" is actually the brand name. Even in the article people weren't confused, they just thought the brand might have been contracted to make the generic like how people assume Kirkland Vodka is just Grey Goose. I think foodstuffs is one of the industries that hasn't been wildly distorted by IP games thanks to some accidents of history. I would argue that the crazy amount of competition and variety that came from it is a property that should be emulated not eliminated.