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It's about expectations. If set your "‘comfortable’ profitability" at 50-70% net profit margin, you are bound to be unhappy for quite some time.
by middus 14y ago
It's about expectations. If set your "‘comfortable’ profitability" at 50-70% net profit margin, you are bound to be unhappy for quite some time.
- camwest 14y agoAgreed. The assumption that "there is no additional cost for each new customer once we reach profitability". Is a false one. If/when you reach profitability that will prove the market to competitors who will try to fast follow and drive up the cost for acquisition. There is no such thing as a stand-still net profit. You'll always have to work for it.