Fully agree, most non-technical people have no way of measuring the value created by a good developer, so they assume it must be insignificant. I typically try

Fully agree, most non-technical people have no way of measuring the value created by a good developer, so they assume it must be insignificant. I typically try to encourage my potential future clients to shop around and maybe ask a famous consultancy for a quote. After they recover from the shock, they are then much nicer to work with.