Dig in their heels and watch other parts of the business get even more agressive. More ads in iOS settings and the App Store. More notifications for their produ

Dig in their heels and watch other parts of the business get even more agressive. More ads in iOS settings and the App Store. More notifications for their products and ecosystem. I can see it in them making the TV app the only way to watch your media. Now I'm subject to their TV+ advertisements whenever I want to watch my iTunes purchases. I can look up a comedy show in their store and the "related" shows are TV+ before everything else. It's like they're hiring from Amazon Prime TV or something. I honestly don't update my tvOS because it seems to be gets worse in content and having strange UX choices.