I head the online strategy and development for a leading media company in Pakistan. Some years back we were approached by IBM for their portal solutions. Our co

I head the online strategy and development for a leading media company in Pakistan. Some years back we were approached by IBM for their portal solutions. Our competitors were already using IBM portal solutions at the time and were in a leading position which gave others a compelling reason to switch over. We didn't end up switching over but if we had, it's likely the third major player in the market would also have capitulated to keep up. IBM would have been in a good consulting position either way even if they got 2 out of 3. It's very likely that the this investment and the IBM investment have a link. It certainly makes sense from a strategic point of view and would benefit everyone involved.