>> Hence being in the black about the market for such product, they obviously want someone to do it "for free" as the risk is high. This is spot on -- many Bus

>> Hence being in the black about the market for such product, they obviously want someone to do it "for free" as the risk is high. This is spot on -- many Business Co-Founders want to borrow -- but they want someone else to borrow (their time, their effort) and take the risk. The risk needs to be transferred back equally to all co-founders. If only one person is taking the majority of the upfront risk, this isnt a co-founder situation! I once met a "Business" Co-Founder who "Personally Guaranteed" this business would succeed if I did 3mo of upfront work. He followed me around at multiple events in NY and kept insisting. I retorted if he was so sure, why not take a HELOC and pay for the technical PoC/MVP?