Google+ has the grand hypothesis that the simplistic and transparent approach Facebook takes to sharing is not what the market wants. Instead, they say, human n

Google+ has the grand hypothesis that the simplistic and transparent approach Facebook takes to sharing is not what the market wants. Instead, they say, human nature is to have different personas when you interact with different social groups. That you have different identities depending on who you are interacting with. This certainly is how it feels to me and those older than me. But to the next generation, growing up with Facebook has forced them to have more singular identities. Their Facebook identity and their person are one-to-one. Google+ is doing the hard and expensive work of disproving this hypothesis for you. Take advantage.