Many replies are so busy finding reasons to reject an entirely sound premise that they deliberately overlook "Don’t work on anything that doesn’t help you ship

Many replies are so busy finding reasons to reject an entirely sound premise that they deliberately overlook "Don’t work on anything that doesn’t help you ship the headline", which clearly implies that you do work on the things which actually help ship the headline, ie: all of the "but what abouts" in the torrent of picked nits.