It could very well be, but it could also be that Ford is just using this as a creative marketing opportunity, to piggyback on the GM and FB hype to get their na

It could very well be, but it could also be that Ford is just using this as a creative marketing opportunity, to piggyback on the GM and FB hype to get their name out. It would be interesting to see if Ford continues with their current FB Ads investment or increases in future.