Post interesting content. Get it in front of people who are apt to share links to things they like. HN's patio11 has a lot of posts about his content creation

Post interesting content. Get it in front of people who are apt to share links to things they like. HN's patio11 has a lot of posts about his content creation strategy that you can pretty much directly rip off and they'll be useful: http://www.kalzumeus.com/greatest-hits/ http://www.kalzumeus.com/greatest-hits/ (scroll down to "SEO", though really all of those posts are pretty good)