There's a more prosaic reason why Chinese companies use brand names like Felivolo, Tehanld, and Ljusved: Amazon gives trademarked brands many benefits that ena

There's a more prosaic reason why Chinese companies use brand names like Felivolo, Tehanld, and Ljusved: Amazon gives trademarked brands many benefits that enable higher sales, and to get a trademark you need no other trademark holder to protest that your mark is too similar to theirs. If you use some almost random set of letters, you're very unlikely to experience delays in getting a trademark, and as soon as you get one you can immediately apply for Amazon's Brand Registry and start getting those brand-only marketing benefits.