They all look the same to us, but not necessarily to the startup's users. Startups of all types are brought to HN which is why we notice the similarities. From

They all look the same to us, but not necessarily to the startup's users. Startups of all types are brought to HN which is why we notice the similarities. From the user's perspective a startup is just another website in the sea of existing sites that cater to their niche. Because of that dilution I'd bet that "normal people" (aka non-startup people) don't even notice.