The "back button" section feels a little out of place to me. I was expecting some form of pro-active advice much like all of the following sections give, but di

The "back button" section feels a little out of place to me. I was expecting some form of pro-active advice much like all of the following sections give, but didn't find any there (did a double take on my first read-through because I thought maybe I had missed it). It might be nice to tie it up with something the reader can actually chew on (along the lines of "make it clear that the user has ended up where they want to be by including signs such as product images, logos, or whatever makes most sense above the fold where the user can see it, and heed the following advice to reduce the chance of users reaching for that button").