> But then the commenter said his company could probably make it faster or near instantaneous but when a user indicates that they want to unsubscribe from their

> But then the commenter said his company could probably make it faster or near instantaneous but when a user indicates that they want to unsubscribe from their spam they have gone from a potential source of revenue to being valued at zero. He complained that it made no sense to make the unsubscriber's lives better by immediately unsubscribing them instead of focusing his time on trying to make sure the spam got out to more people. For an industry (marketing) that is all about "intent", someone who doesn't want the marketing materials and won't buy and thus has a revenue value of zero and is making that intent clear by unsubscribing, it makes no sense to delay and possibly send more spam to them. It reeks of being driven by the wrong metrics, how many marketing emails were sent rather than how effective are the emails at converting to sales and unsubscribe requests should be informing how effective the emails are.