I agree with Perla and have found the same to be true in my experience. I would agree with him implication though, that the reason those ads work is because the

I agree with Perla and have found the same to be true in my experience. I would agree with him implication though, that the reason those ads work is because they themselves have sketchy business models. Think about what you see a lot of on FB: paid higher education, ebook/seminar stuff, gimmicks, apps, t-shirts. In other words: high margin crap. It works because they can play the hot potato game, passing the loss on to the buyer (just as FB did to them). GM didn't have success and neither did American Apparel or most other brands because they make and sell real things with real business models.