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Facebook isn't like the yellow pages, your viewers aren't hot and ready to buy or looking actively shopping. Ads on Facebook (while target-able) should be used

by jrs235 14y ago

Facebook isn't like the yellow pages, your viewers aren't hot and ready to buy or looking actively shopping. Ads on Facebook (while target-able) should be used for brand building and recognition. Don't expect immediate sales or active clicking. Purchase and spend with this in mind and weigh it against your marketing goals and strategy.

ryanholiday 14y ago
That's true EXCEPT the unit doesn't lend itself to that style of advertising. The biggest ad unit you can by on Facebook is 110x90 pixels. Try selling a car in that space well.
- sabat 14y ago
  It's a shame that this is set in stone, and that Facebook cannot do anything to change or improve this.
  - taligent 14y ago
    It's not set in stone. One of the reasons investors see growth in Facebook.
vibrunazo 14y ago
Facebook allows you to choose to either pay for impressions or for clicks. If you choose to pay per click, then why exactly is it only for branding? If the user clicked your ad, then there's your intent. If he didn't, then you didn't pay anything anyway. Why exactly is that everyone keep repeating that facebook ads are for branding, there's no intent, low CTR etc. When you opt to not pay when a user doesn't click anyway? In the article he talks about an example of a person who payed $100 to sell a single book. But I just looked at Facebook, and it costs around $0.25 per click. That means that 400 people actually clicked on his ad and only 1 bought a book. That's not a low click-through-rate, that's a low people-interested-in-your-book-rate. How is that problem any different from Google?
- jrs235 14y ago
  Touche. I'm not entirely familiar with the options. In this case if you go the CTR route, then you could still possibly use it for branding purposes but still have the click through try to funnel a person into a sale... makes me wonder if there is click fraud going on. Anyways if people don't click on ads, then you might be able to game the CTR route.

by jrs235 14y ago

ryanholiday 14y ago

That's true EXCEPT the unit doesn't lend itself to that style of advertising. The biggest ad unit you can by on Facebook is 110x90 pixels. Try selling a car in that space well.

sabat 14y ago
It's a shame that this is set in stone, and that Facebook cannot do anything to change or improve this.
- taligent 14y ago
  It's not set in stone. One of the reasons investors see growth in Facebook.

vibrunazo 14y ago

Facebook allows you to choose to either pay for impressions or for clicks. If you choose to pay per click, then why exactly is it only for branding? If the user clicked your ad, then there's your intent. If he didn't, then you didn't pay anything anyway. Why exactly is that everyone keep repeating that facebook ads are for branding, there's no intent, low CTR etc. When you opt to not pay when a user doesn't click anyway? In the article he talks about an example of a person who payed $100 to sell a single book. But I just looked at Facebook, and it costs around $0.25 per click. That means that 400 people actually clicked on his ad and only 1 bought a book. That's not a low click-through-rate, that's a low people-interested-in-your-book-rate. How is that problem any different from Google?

jrs235 14y ago
Touche. I'm not entirely familiar with the options. In this case if you go the CTR route, then you could still possibly use it for branding purposes but still have the click through try to funnel a person into a sale... makes me wonder if there is click fraud going on. Anyways if people don't click on ads, then you might be able to game the CTR route.