Keep in mind that marketing is a bit complicated - very few countries allow direct to consumer marketing. I think kits just the US and New Zealand. Obviously th

Keep in mind that marketing is a bit complicated - very few countries allow direct to consumer marketing. I think kits just the US and New Zealand. Obviously there would still be marketing in other countries, but a heavy US presence likely skews things. https://en.m.wikipedia.org/wiki/Direct-to-consumer_advertising https://en.m.wikipedia.org/wiki/Direct-to-consumer_advertisi...