This of course true. Except in our economy, isn't the onus on the businesses to attract customers? I would say that therefore businesses are more responsible

This of course true. Except in our economy, isn't the onus on the businesses to attract customers? I would say that therefore businesses are more responsible for job creation (because they are the ones creating value) than consumers who are merely determining which businesses have the best offerings. The only thing I can see not working this way would be an extreme version of kickstarter, where consumers would put out a bounty for a specific product or service and have businesses form to provide it. At that point, they would be more actively "creating jobs."