4 ms·
Marketing spend dwarfs (dwarves?) R&D costs by multiple factors.
by datavirtue 3y ago
Marketing spend dwarfs (dwarves?) R&D costs by multiple factors.
- pfdietz 3y agoI believe that claim ignores the R&D that is occurring in small companies. The large companies are good at marketing, so they buy small companies that have a hit, and then market it. The large purchase price they pay for the small companies reflects all that R&D that was done by the small companies (including the ones that didn't get a hit and weren't purchased.)