What are people using so much AI for? The only time I've ever gotten a useful result with a text model (I've never tried a paid model so maybe I don't get it)

What are people using so much AI for? The only time I've ever gotten a useful result with a text model (I've never tried a paid model so maybe I don't get it) is asking ChatGPT to translate bash to python. Everything else is content free business speak. Images and video models are usable but somewhat niche, it's not like they replace photography unless you're a serious AI bro. Do they expect every video to be fully made by AI?