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That strikes me as very naive. Reddit bots are never marked as bots, that's the whole point of astroturfing. Youtubers aren't diligent about disclosing sponsors
by dns_snek 3y ago
That strikes me as very naive. Reddit bots are never marked as bots, that's the whole point of astroturfing. Youtubers aren't diligent about disclosing sponsorships either, regardless of what their ToS say.
Slightly outdated (2018), but they found that only 10% of Youtube videos disclosed sponsorship: https://www.engadget.com/2018-03-28-youtube-influencers-sponsorship-princeton-study.html https://www.engadget.com/2018-03-28-youtube-influencers-spon...
A recent report by the European Commission found that only 20% of overall "influencer" posts disclosed sponsorships: https://ec.europa.eu/commission/presscorner/detail/en/ip_24_708 https://ec.europa.eu/commission/presscorner/detail/en/ip_24_...
- qiongzhouh 3y agoI think this is a very good point. We've focused a lot on correctly matching reviews with products / brands, but haven't taken hard enough of a look at astroturfing.