Isn't there a lot of extra energy needed for fracking and oil sands? Oil isn't all that cheap to extract anymore, it isn't just bubbling up. So doesn't this n

Isn't there a lot of extra energy needed for fracking and oil sands? Oil isn't all that cheap to extract anymore, it isn't just bubbling up. So doesn't this new process just have to be cheaper than the cost of extracting oil from oil sands.