3 ms·

Already happening? Here's a clip from an astroturfing firm in the year 2000 for Sprite and other clients. They called it 'under the radar marketing' back then.

• dawalker 3y ago
  The top comment on that clip scores home that point. While there's no way to verify that, I wouldn't be surprised if it's a lot more than we realize. That being said and to play devils advocate - if all of them are already astroturfed with some people discovering that, then how much do most people care about it?
• AndrewCopeland 3y ago
  That's what I do, I think I provide a great product/service but also still want to get the word out. A marketing agency who will sell a bag of shit as long as they get paid is definitely a net negative. Overall reddit has been going down hill for a decade at this point and it only makes sense that it will/has been captured by companies trying to profit off it.
  • qiongzhouh 3y ago
    Do you have any pointers for learning more about this space? I've personally been pretty skeptical of sponsored products on YouTube, though I find myself getting tempted to / actually trying them out anyway, but haven't thought too hard about small Redditors or Tiktokers getting paid to shill products. Curious what companies do this / how companies are going about conducting these unpublicized marketing campaigns?