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> Users dislike animated ads This section cites a few sources from ~10 years ago, but we still see those annoying video ads pop up in random places in 2024. I
by omoikane 3y ago
> Users dislike animated ads
This section cites a few sources from ~10 years ago, but we still see those annoying video ads pop up in random places in 2024. I wonder if those ads were actually bought by competing companies with the intent to bring negative attitudes toward whatever is being advertised.
- rhdunn 3y agoAs a personal anectote, I find anything that moves in my periferal vision to be distracting. Therefore, if there are any animations that occur without me initiating them on a second monitor, I find those distracting. That includes animated gifs, videos, ads, etc. on pages I have open as reference material. They need a way of pausing, stopping, or hiding the animation if it lasts more than 5 seconds to comply with accessibility guidelines [1]. [1] https://www.w3.org/WAI/WCAG21/Understanding/pause-stop-hide.html https://www.w3.org/WAI/WCAG21/Understanding/pause-stop-hide....
- data-ottawa 3y agoI think people try to tap the 1mm X to close the ad and accidentally engage with it boosting the metric. Or the videos that scroll with you appear to have 100% impressions.