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The problem isn't who has the best LLM, but how can you monetize a LLM the way you monetize search. Can you apply keyword auctions on LLMs and then have links?
by elorant 3y ago
The problem isn't who has the best LLM, but how can you monetize a LLM the way you monetize search. Can you apply keyword auctions on LLMs and then have links? Will that work? We don't know, and I haven't read any concrete study on the issue.
- mattlondon 3y agoI feel like if anything it will be easier to target ads with LLM queries. The user intent will be so much easier to identify, and it would be trivial to show ads based on it.