I have a product that can bring in $10,000 in profit each week. If I launch it four weeks late, I just lost $40,000. Or I have a product that relies on certai

I have a product that can bring in $10,000 in profit each week. If I launch it four weeks late, I just lost $40,000. Or I have a product that relies on certain hardware. I've already bought/leased that hardware, so I'm now paying depreciation/lease payments for that hardware. Every week I delay the launch I'm losing money on those payments because the hardware is sitting unused.