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I've heard this figure cited before. Do you have a source? Also, is it true for online purchases, or just consumer spending in general?
by rudiger 14y ago
I've heard this figure cited before. Do you have a source? Also, is it true for online purchases, or just consumer spending in general?
- Alex3917 14y agoI don't have a good cite, I believe it's supposedly all purchases though. Not sure how accurate it is, but my understanding is that sites with a lot of women do have vastly better clickthrough rates and conversion on their ads so it's not entirely apocryphal.