I think it is informative to look at the 1981 Macintosh business plan (https://archive.computerhistory.org/resources/text/2009/102712692.05.01acc.pdf https://ar

I think it is informative to look at the 1981 Macintosh business plan (https://archive.computerhistory.org/resources/text/2009/102712692.05.01acc.pdf https://archive.computerhistory.org/resources/text/2009/1027...) page 6 "Clustering of Retail System Prices" - Apple has a machine in the 3 top bands out of 4 (note the sub-Macintosh VLC, "Very Low Cost" targeting home market, envisioned by Jobs, in his other document from that time with 5 bands (that I couldn't find today) it was in its own sub-$1K band - ultimately came 30 years later as iPad and iPhone), and 2 pages down there is a slogan "The Advantage of a Product Line is that Each Individual Product Does not have to Do Everything". As far as I see a thing like Jonathan just didn't fit there.